The Scenario
When I joined a local advertising agency in 2006, the company wanted to showcase copywriting to break the perception that we were a design focused agency that could not undertake concept work. As such, I was tasked to create a copy-driven greeting card to send out to clients during the Christmas season.
The Mandatory
The card must be plainly designed, copy-driven and sell our services as a copywriting agency.
Participation
In this project, I was responsible for Concept and Copywriting.
When I joined a local advertising agency in 2006, the company wanted to showcase copywriting to break the perception that we were a design focused agency that could not undertake concept work. As such, I was tasked to create a copy-driven greeting card to send out to clients during the Christmas season.
The Mandatory
The card must be plainly designed, copy-driven and sell our services as a copywriting agency.
Participation
In this project, I was responsible for Concept and Copywriting.
